I help ambitious leaders use disruptive marketing & tech to:

  • Break through noise & convert customers

  • Future-proof marketing roadmaps

  • Supercharge distributed teams

From breaking conventions to disrupting what’s next

I've built a career helping brands stand out in the now and businesses prepare for the future. As well as writing about emerging technology, I'm focusing on driving ambitious leaders towards it.

Recent articles

  • How Generative AI redefines creativity

  • Best of SXSW 2023 innovations

  • Build your own NYC digital twin

  • CES 2023 recap: Reality ENHANCED

  • My 2023 predictions: Metaverse & web3

  • My curated virtual spaces list: projects and platforms

Emerging technology solutions for brands.

Metaverse for Business:
Immersive cohort-based learning experience

Founder, Instructor.

An immersive learning experience to help business and brand leaders build a bullet-proof strategy for winning in the next internet.

Hello, its me.

I drive innovation at the intersection of technology and creative experience for digitally ambitious brands. A 3x founder and agency leader I've held senior roles in some of the world’s largest advertising agencies in Australia, the UK and the US.I have a strong track record in linking some of the biggest brands with unique and engaging digital experiences. I've also created and sold a product for the travel & hospitality space.My focus is on web3, metaverse & innovation strategy for the future of business and consumer experiences.

John presenting to groups

"One of the most insightful explorers / practitioners in the Web3 / Metaverse space."

Vincent Hunt. American Entrepreneur, Multidisciplinary Creative & Advisor

“He is relentless in his quest to drive clients (sometimes kicking and screaming) into digital and customer experience excellence and leadership. In front of clients he is electric.”

Suzanne Goss. Executive Vice President, Brand Strategy at The Navicor Group

“He understands that even the grandest strategies have to be executed and delivered in the real world...people and communication skills, ability to build teams and generate enthusiasm for Big Ideas.”

Larry Greenfield. Entrepreneur, ex-Creative Director, Wunderman Thompson

Brands I've partnered with:

Brand logos

Recent Thoughts

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Metaverse for Business: Cohort 1 launches soon.

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