JOHN DUFFIELD
I help ambitious leaders use disruptive marketing & tech to:
Break through noise & convert customers
Future-proof marketing roadmaps
Supercharge distributed teams
From breaking conventions to disrupting what’s next
I've built a career helping brands stand out in the now and businesses prepare for the future. As well as writing about emerging technology, I'm focusing on driving ambitious leaders towards it.
Recent articles
How Generative AI redefines creativity
Best of SXSW 2023 innovations
Build your own NYC digital twin
CES 2023 recap: Reality ENHANCED
My 2023 predictions: Metaverse & web3
My curated virtual spaces list: projects and platforms
Emerging technology solutions for brands.
Metaverse for Business:
Immersive cohort-based learning experience
Founder, Instructor.
An immersive learning experience to help business and brand leaders build a bullet-proof strategy for winning in the next internet.
Hello, its me.
I drive innovation at the intersection of technology and creative experience for digitally ambitious brands. A 3x founder and agency leader I've held senior roles in some of the world’s largest advertising agencies in Australia, the UK and the US.I have a strong track record in linking some of the biggest brands with unique and engaging digital experiences. I've also created and sold a product for the travel & hospitality space.My focus is on web3, metaverse & innovation strategy for the future of business and consumer experiences.
"One of the most insightful explorers / practitioners in the Web3 / Metaverse space."
Vincent Hunt. American Entrepreneur, Multidisciplinary Creative & Advisor
“He is relentless in his quest to drive clients (sometimes kicking and screaming) into digital and customer experience excellence and leadership. In front of clients he is electric.”
Suzanne Goss. Executive Vice President, Brand Strategy at The Navicor Group
“He understands that even the grandest strategies have to be executed and delivered in the real world...people and communication skills, ability to build teams and generate enthusiasm for Big Ideas.”
Larry Greenfield. Entrepreneur, ex-Creative Director, Wunderman Thompson
Brands I've partnered with:
Recent Thoughts
Looking for new ways to engage audiences?
— johnduffield.eth (@johnjduffield) February 15, 2023
Curious to explore new spaces & experiences?
Here’s how your brand can enter with metaverse
My advice is:
👉 Start internally - kick the tires on it
👉 Ideate & focus on what sets you apart
👉 Explore drag & drop tools
👉 Set goals -… https://t.co/HlrTaJTYhJ pic.twitter.com/bCkMuu971b
The year’s tech trends start at @CES
— johnduffield.eth (@johnjduffield) January 25, 2023
All that excited me is right here for you
All the top tech, panels & my 2023 predictions.
… and how your brand can apply them.
Download my recap & list of products 👇#CES2023
[ 🧵 ] pic.twitter.com/pi8FPnzZ8A
Presented to 80 female execs & founders on ‘Metaverse for Business’ for @BerkeleyHaas & @FCBABerkeley Woman Initiative Foundation Master Class series
— johnduffield.eth (@johnjduffield) February 7, 2023
The ask: No-nonsense, pragmatic overview, relevant insights on what to expect & do. Great session!
Want slides? I covered this👇 pic.twitter.com/dcmDee4nGV
I went down a rabbit hole with #ChatGPT.
— johnduffield.eth (@johnjduffield) January 29, 2023
I summarized an article & built a course from it.
It took 10mins. You won’t believe the output pic.twitter.com/IUAZtT6bGg
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Including: disruptive and emerging technology, insights on web3 / metaverse / future of work and examples, projects that push limits & deliver value.
Metaverse for Business: Cohort 1 launches soon.
